So far i've managed to run a decent report that includes:
Line Item:
Start Date; End Date;
Lifetime impressions
Goal Quantity
Advertiser:
Labels
The only Report Metric I use is Delivery indicator.
I run this now automatically every morning.
I open in Excel and Filter the Delivery indicator to 'less than 100%' which shows me the items in danger of not delivering it's target.
Then i sort by end date so the most recent endings are first. If only i could automate the filtering and ordering in DFP before it ships that'd be great.
journaling can help you problem solve and prioritize your values and plans/goals for the future.
Monday, November 2, 2015
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